CALVIN KLEIN DEFY
SCROLL DOWN
Defy
RICHARD MADDEN
Photographs and film by Jonas Lindstroem
The new Men’s Fragrance by Calvin Klein in 10 years. Actor Richard Madden in a series of vulnerable, self-reflecting and authentic moments that culminate into a courageous leap of faith, a symbolic metaphor for personal defiance and daring to take risks. Set to Vince Staples’ epic track ‘Home’.
“This morning I woke up in a fortress of distortion.
I’m at war with my emotions.
Courage starts with a risk.
Break free from expectations.
Defy boundaries and anything in your way.
Dare to DEFY.”
A campaign about defying your own limitations, your own self-doubts, your own restrictions that we all put on ourselves. The scent and the feeling behind it is to do with bravery and kindness and compassion and empathy. The accompanying still visual translates the powerful essence of the campaign featuring Madden seated on a rooftop with a rebellious stare in iconic Calvin Klein jeans and a timeless white t-shirt, embracing the spirit of a rebel with a cause.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

BTS FILM