CLARKS
SCROLL DOWN
THEN.
NOW.
ALWAYS.
Photographs and film by Mikael Jansson
Founded in 1825, Clarks always pushed the boundaries of shoemaking and craftsmanship with one goal in mind – to make great shoes that last. This revolutionary spirit has been embraced and adopted by all walks of life ever since. To celebrate their unique heritage, Clarks teamed up with Alexander Skarsgård, who’s been wearing our iconic Desert Boot since he was a kid. Clarks global brand campaign celebrates the 70th anniversary of the original and iconic Clarks Desert Boot. Filmed on the streets of London, ‘Then. Now. Always.’ campaign concept celebrates the cult shoes’ iconic heritage.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

Additional Material

COMFORT IS COMING HOME.
Photographs and film by Mikael Jansson
Authenticity, style and comfort have always been core attributes of the Clarks brand. British footwear brand Clarks is reinforcing a belief in the importance of comfort in every situation with Skarsgård sharing his comfort stories about the brand, filmed in his hometown of Stockholm, Sweden, wearing the iconic suede desert boot.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION