GRAFF TRIBAL
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TRIBAL
Photographs and film by Mikael Jansson
Inspired by a tale ‘The Girl Who Created the Stars’ embodied by model Sara Sampaio. A story told through ageless symbols, reflecting the tribal instinct to find meaning in the sun, moon and stars. The campaign showcases the majesty of the diamonds’ earthly power by immortalising the jewels as land art sculptures, a poetic interpretation of the collection linking design, symbolism and emotion. Filmed at the Atlantis sand dunes in South Africa, a timeless and otherworldly landscape. Set to the track ’SUPERNATURAL’ a realm that transcends nature as that of the divine.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

DIGITAL ANIMATION