Case study — The Style Council

GUERLAIN BEAUTY
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Parure gold

Photographs and film by Sølve Sundsbø

The new Parure Gold Fondation. Guerlain muse Natalia Vodianova joins Maty Fall and He Cong to reveal skin perfected as never before, glowing with the radiance of youth.

campaign print

Rouge G orchid

Photographs and film by Sølve Sundsbø

The muse of Guerlain’s latest beauty collection, supermodel Natalia Vodianova blooms with Rouge G Luxurious Velvet Red Orchid’s exquisite star shade, Red Vanda – a silk-soft, velvety matte red inspired by the Red Vanda orchid.

campaign film

Campaign print

Kiss Kiss

Photographs and film by Inez & Vinoodh

Playing with the iconic symbol of a lipstick mark to create a participatory feeling of love and togetherness. A diverse group of characters unites to form a kiss chain, passing the expression of love and friendship down the line. The campaign hits a joyous note of optimism with the suitable soundtrack “Such a night” by Elvis.

CAMPAIN FILM

CAMPAIGN PRINT

L’essentiel

Photographs and film by Inez and Vinoodh

Conceptually simple and elegant, the campaign is subtly inspired by the classical motif of the three graces, as well as the world of ballet. The former influence can be felt in the grace of our three strikingly beautiful talents, and the latter in pirouette-like camera work and a delicate piano soundtrack. This sense of elegant roundness can also be recognized in the product itself, which the creative team smartly works into the campaign imagery.

campaign film

campaign print