LOUIS VUITTON L’INVITATION AU VOYAGE
L’INVITATION AU VOYAGE
Photographs and film by Inez and Vinoodh
Owing to an invitation discovered in a 150-year old Vuitton trunk, a woman is gifted with the most exclusive of all Parisian intrigues. She has the Louvre to herself, including an unheard-of solo encounter with the Mona Lisa. But the invitation promises even more. The heroine boards a vast hot air balloon and rises out of the Cour Carrée into amazing destinations unknown. The rich variety of content made for a campaign of multiple chapters, including film, mega OOH and ongoing press.