Case study — The Style Council | LOUIS VUITTON HANDBAG SERIES

LOUIS VUITTON HANDBAG SERIES
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TWIST HANDBAG NEW YORK
KAIA GERBER

Photographs and film by Mikael Jansson

‘Dancer’ by Gino Soccio sets the iconic campaign tone. From day to night, urban downtown to the roller rink, Kaia embodies the new bold and edgy models of LV TWIST bag.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

CAPUCINES – PARIS
LIYA KEBEDE and daughter RAEE

Photographs and film by Oliver Hadlee Pearch

In the third of a 5 part series, embodying the season’s Capucines bags, model and activist Liya Kebede reveals her love for literary Paris in some of the city’s most picturesque places. From historic bookshops to walks along the Seine, the model and her daughter, Raee, pay homage to one of the Maison’s most iconic bags, whose name is a nod to the street where Louis Vuitton opened its very first store.

CAMPAIGN FILM

CAMPAIGN PRINT

GRAPHIC POSTER DESIGN
AN HOMAGE TO JEAN LUC GODARD’S NOUVELLE VAGUE FILM POSTERS.

DIGITAL CHAPTERS

CAPUCINES – LONDON
OLYMPIA OF GREECE

Photographs and film by Oliver Hadlee Pearch

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

Capucines – Los Angeles
Miranda Kerr

Photographs and film by Oliver Hadlee Pearch

In the first of a 5 part series, house ambassador Miranda Kerr is the ultimate woman on the go. Filmed at the iconic John Lautner Sheats–Goldstein House in Los Angeles, its’ V shaped architectural details plays homage to the LV handbags signature hardware. Morning through night, Miranda channels 70s style with the iconic Capucines bag. “Reflecting the unique strength and character at the heart of the Louis Vuitton woman.” Music – Supernatural Thing, Ben E. King, 1975

Campaign Film

Campaign Print

Digital Animation

TWIST HANDBAG MALIBU
LAURA HARRIER

Photographs and film by Mikael Jansson

Our campaign series continues to travel around the globe showcasing female talents. Actress Laura Harrier escapes ‘Hollywood’ for a chic day to evening filmed in Malibu, California. The star performs to the track ‘Filme Moi’, as she dances and plays to the camera, from dock to surf beach looks, bringing modern youthfulness to the LV Twist.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

CAPUCINES HANDBAG HOLLYWOOD
Liu Yifei

Photographs and film by Mikael Jansson

Chinese actress Liu Yifei brings high drama to the Capucines 2021 handbag campaign to the theme of “Life is not a rehearsal.” Shot on the legendary backlots of Hollywood, Yifei, who is globally known for her lead role in the film Mulan, is found and followed into her actor’s life, where the script is her life, yet her life reads like a movie script. Her co-stars are the new signature styles of Capucines, making multiple digital cuts of changing designs simple yet dramatic, all within a story of the actor living a glamorous, yet rarely seen, film life.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION