Michael Kors Series
SCROLL DOWN
HELLO GORGEOUS!
Photographs and film by Inez and Vinoodh
TSC created an homage to ebullient American fragrance campaigns of earlier decades, then fused it into an optimistic vision of tomorrow for Michael Kors, starting with naming the brand’s new fragrance GORGEOUS. Set in a revived NYC that’s just dawning, and dominated by a cast of all-women, digital assets were plentiful and diverse. An uncontainable optimism—in keeping with the Kors brand’s core values—made a joyful spirit explicit. The iconic track “Native New Yorker” was updated for a new mix of retro and ‘now’ charm. TSC also incorporated ‘a message in a bottle’ with a cap that reveals ‘Hello, Gorgeous’ inside.

CAMPAIGN FILM

CAMPAIGN PRINT

CAMPAIGN PRODUCT STILLS

DIGITAL ANIMATION

FANTASY ISLAND
Photographs & film by Inez & Vinoodh
For the launch of Michael Kors fragrance Wonderlust, TSC tapped into its no-boundaries aesthetic. The emotion-driven, 360°campaign took its escapist theme from the track “Beyond The Sea.” The result was imagery (for all platforms) that move the consumer from what she can see to what she can feel.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

GIGI’S TRAVELOGUE DIGITAL ANIMATION #WhatILust

DIGITAL ANIMATION

CAMPAIGN PRINT

DIGITAL ANIMATION beyond the sea

DIGITAL ANIMATION

BTS STILLS

BTS FILM

MK COMMUTE WITH GIGI AND MICHAEL


MOVE YOUR BODY
Photographs and film by David Sims
The legendary ‘jet set’ was reinvented for a new generation. This MK by Michael Kors campaign was shot against pure white to make the movement-driven energy literally jump off the screen, while the cast’s diversity was celebrated. A new insignia MK logo was created to mark the moment. The track was “Move Ya Body.”

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

HELL ON WHEELS
Photographs and film by David Sims
This MK by Michael Kors campaign showcases how The New Jet Set rolls. To the track, “Hell On Wheels” by Cher, model Bella Hadid and BMX Star Austin Augie celebrated the on-a-roll lifestyle. TSC’s new round MK insignia logo fit perfectly into the action.

CAMPAIGN FILM

CAMPAIGN PRINT

CAR KARAOKE DIGITAL ANIMATION