Robert Lussier is a Paris-based creative force, originally from New York, with three decades of shaping culture-defining imagery for the world’s top fashion and luxury brands.
As in-house Creative Director at Parfums Christian Dior (LVMH), he redefined visual storytelling for a new era. His legacy includes some of Dior’s most iconic campaigns: Miss Dior by Sofia Coppola, Dior Homme with Robert Pattinson by Nan Goldin, the Dior Rouge series with Natalie Portman, Spirit of Travel by Peter Lindbergh, Lady Dior by David Lynch in Shanghai, the unforgettable Secret Garden series at Versailles by Inez and Vinoodh — and its cinematic finale starring Rihanna by Steven Klein.
Lussier’s work spans across all touchpoints — strategy to execution, from main campaign print & film to digital, still life, and copywriting. His 360-degree approach delivers cohesive, impactful brand stories that span beauty, fragrance, fashion, jewelry, and accessories. Every element — from branding, art direction, digital content, and film to editorial, packaging, and print — is carefully curated and designed to resonate with global audiences. He’s also the designer behind LESNOB, a cult-favorite line of handbags and fragrances that fuses attitude with artistry.
In 2015, he launched his independent studio — a boutique powerhouse built on bold ideas, deep collaboration, and culture-forward storytelling. He continues to partner with the world’s top talent while nurturing the next generation of creatives.
The result: a uniquely personal, high-touch experience that delivers big-brand impact with the soul of a bespoke agency.
As in-house Creative Director at Parfums Christian Dior (LVMH), he redefined visual storytelling for a new era. His legacy includes some of Dior’s most iconic campaigns: Miss Dior by Sofia Coppola, Dior Homme with Robert Pattinson by Nan Goldin, the Dior Rouge series with Natalie Portman, Spirit of Travel by Peter Lindbergh, Lady Dior by David Lynch in Shanghai, the unforgettable Secret Garden series at Versailles by Inez and Vinoodh — and its cinematic finale starring Rihanna by Steven Klein.
Lussier’s work spans across all touchpoints — strategy to execution, from main campaign print & film to digital, still life, and copywriting. His 360-degree approach delivers cohesive, impactful brand stories that span beauty, fragrance, fashion, jewelry, and accessories. Every element — from branding, art direction, digital content, and film to editorial, packaging, and print — is carefully curated and designed to resonate with global audiences. He’s also the designer behind LESNOB, a cult-favorite line of handbags and fragrances that fuses attitude with artistry.
In 2015, he launched his independent studio — a boutique powerhouse built on bold ideas, deep collaboration, and culture-forward storytelling. He continues to partner with the world’s top talent while nurturing the next generation of creatives.
The result: a uniquely personal, high-touch experience that delivers big-brand impact with the soul of a bespoke agency.
Photograph by Peter Lindbergh