The Style Council





THE STYLE COUNCIL was founded by Robert Lussier and Mia Forsgren to create fashion and luxury branding that is beyond any imitation. The work is visually arresting, with a distinctive voice and an unforgettable flair of their own invention. Co-founders, and Co-Creative Directors of TSC, Robert and Mia, first joined forces in New York. There, they helped lead the migration of branding online in real time, apportioning content tailored to every emerging platform—digital, social, film, print, press and more—grounding it in exquisite work interpreted by the most imaginative filmmakers, photographers and writers in the world.


Robert has been a creative leader in agencies, large and small, as well as within major fashion maisons, in San Francisco, New York and Paris. Mia, a native of Sweden, built her career in New York working on brands such as Gucci and Max Mara, in Paris, with Dior and other luxury and 
aspirational brands. Together, they directed full-scale branding for Christian Dior, both Parfums and Couture. Having established THE STYLE COUNCIL in 2014, Robert and Mia now bring more than 20 years of their no-boundaries philosophy to global, statement campaigns for luxury, fashion, fine jewels, beauty and fragrance brands. 


THE STYLE COUNCIL is a one-stop creative source, working with brands from concept to cross-platform content, all while elevating the brand’s culture-wide resonance. Available as an integrated partnership or a la carte, TSC’s capabilities include creative branding, identity, art direction for commercial and editorial clients, as well as product, packaging, book and digital content generation and editing.