Case study — The Style Council | GUERLAIN LIPSTICK SERIES

GUERLAIN LIPSTICK SERIES
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BUTTERFLY
ROUGE G & OMBRES G

Photographs and film by Sølve Sundsbø

Guerlain FW22 look inspired by the reflections of butterfly wings in a bold uplifting campaign.

ROUGE G CAMPAIGN FILM

OMBRES G CAMPAIGN FILM

ROUGE G

Photographs and film by Solve Sunsdbo

A breakthrough campaign filmed in bold sensorial rotation, 3 diverse women wear the brands most iconic red velvet lipstick while modern shadow play, of the essential patterns of a women’s Parisian wardrobe, dance across their faces. Juxtaposed to the classic ‘La Vie en Rose’ by Louis Armstrong.

CAMPAIGN VIDEO

DIGITAL ANIMATION

KISS KISS BEE GLOW

Photographs and film by Sølve Sundsbø

Discover the new KissKiss Bee Glow lip balm in a playful campaign as seen by a bee pollinating the lipstick in a magical flower garden. Music: ‘Kiss Me Honey, Honey Kiss Me’ by Shirley Bassey, 1959

CAMPAIGN FILM

CAMPAIGN PRINT

Kiss Kiss

Photographs and film by Inez & Vinoodh

Playing with the iconic symbol of a lipstick mark to create a participatory feeling of love and togetherness. A diverse group of characters unites to form a kiss chain, passing the expression of love and friendship down the line. The campaign hits a joyous note of optimism with the suitable soundtrack “Such a night” by Elvis.

CAMPAIN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION