MOVADO – WHERE DESIGN, TIME AND LEGACY ALIGN
Photographs & Film Stuart Winecoff
Styling George Cortina
Set within the architectural masterpiece of John Lautner’s Harvey House in Los Angeles.
Documented by Stuart Winecoff, the series unfolds as cinematic portraits and films where design, time, and legacy align.
The campaign celebrates both modern icons and timeless elegance, featuring Julianne Moore, Jessica Alba, Christian McCaffrey, and Ludacris. Each embodies Movado’s spirit of innovation and artistry, capturing the brand’s enduring connection to culture, creativity, and individuality.
Through this series, Movado continues its legacy of merging watchmaking with art and design, offering a vision of time that is as bold and iconic as those who wear it.
MOVADO – WHEN I MOVE YOU MOVE
Photographs and film by Mert & Marcus
Styling by Mel Ottenberg
Cultural icons Julianne Moore, Christian McCaffrey, Tyrese Haliburton, Jessica Alba, and Ludacris come together for Movado’s breakthrough 2024-25 campaign. Set to Ludacris’ iconic 2003 track “Stand Up,” the campaign showcases his powerful lyrics and Movado’s core DNA of “always in movement.” Choreographed by the renowned movement expert Stephen Galloway, the print and film series blends modern timelessness, imagination, and bold style, bringing the brand’s vision of constant motion to life.
