MOVADO – WHEN I MOVE YOU MOVE
Photographs and film by Mert & Marcus
Styling by Mel Ottenberg
Cultural icons Julianne Moore, Christian McCaffrey, Tyrese Haliburton, Jessica Alba, and Ludacris come together for Movado’s breakthrough 2024-25 campaign. Set to Ludacris’ iconic 2003 track “Stand Up,” the campaign showcases his powerful lyrics and Movado’s core DNA of “always in movement.” Choreographed by the renowned movement expert Stephen Galloway, the print and film series blends modern timelessness, imagination, and bold style, bringing the brand’s vision of constant motion to life.
