DIOR ROUGE SERIES
SCROLL DOWN
THE NEW COUTURE LIPSTICK
Photographs by Inez and Vinoodh
Film by Gordon von Steiner
The campaign takes a fun note of inspiration from Prince’s iconic 1985 hit “Raspberry Beret,” which makes up the short film’s soundtrack. Portman poses in a beret which perfectly matches the color of her Dior lipstick. The joyous shade is repeated across all the other objects we see, unifying this world into a colorful and singular expression of beauty.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

ULTRA ROUGE
Photographs by David Sims
Film by Gordon Von Steiner
Inspired by Milton H. Greene’s iconic “red sweater sitting with Marilyn Monroe,” Natalie Portman made the sitting her own, complete with a custom Rouge Boombox playing “Kiss” by Prince. From there the Rouge Boombox became a centerpiece of the 360° campaign, including Boombox editorial distribution and the visual presentation at all key doors.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

PRESS BOOK

ROUGE LOOKS GOOD ON YOU
Photographs by Inez and Vinoodh
Film by Gordon Von Steiner

CAMPAIGN FILM

CAMPAIGN PRINT