Photographs and film by Mikael Jansson
Styling by Emmanuelle Alt
Galaxia is the futuristic vision celebrating the color green that is uniquely Graff. A modern vision of femininity, fusing sensuality with strength.
Cinematic footage of the aurora borealis and green celestial phenomena is displayed on a 180-degree high-definition LED video wall, using revolutionary visual effects technology.
A galaxy in her eyes. A universe in her mind.
DIRECTOR’S CUT FILM
THE GRAVITY OF GALAXIA
WHITE DIAMOND HIGH JEWELLERY
Still life film
GRAFF GALAXIA BOOK
Creation of a galaxia book dedicated to Graff’s vip clientele, press release. An immersive edition about the Galaxia campaign. A tribute to the Graff green lady. TSC worked with copywriters to enhance the campaign storytelling. To emphasize the high jewellery products, including diamonds, emeralds, sapphires and rubies.
GRAFF GREEN LADY
Historical video in collaboration with Parallel Studio
Galaxia also signals the return of the iconic Graff Green Lady, first introduced in a print advertising campaign in the early 2000s. The colour green has been synonymous with the house since it was founded by Laurence Graff in London in 1960 and is evident across the brand, from advertising to imagery and boutique design and stationery.
GRAFFABULOUS
LEGEND OF MERMAIDS
Photographs by Carlijn Jacobs
Film by Masha Vasyukova
Chapter I – The Legend of Mermaids. The first in a 6 part high end jewellery odyssey. A breathtaking display of high jewellery wonder that harnesses the power of one of the greatest gatherings of gems ever seen in a single collection, immerse yourself in the fantastical world.
CAMPAIGN FILM
CAMPAIGN PRINT
GRAFFABULOUS
Goddess of divinity
Photographs by Carlijn Jacobs
Film by Masha Vasyukova
Chapter II – Goddess of Divinity. A divine ocean stretches before her, the crystalline ripples creating wave upon wave of precious gems. On this island paradise, the ocean calls her name. She sees herself in its mirror. Facet after facet, forever in eternal beauty. Nature yields to the goddess’s touch, bestowing upon her the power to transform drops of water into precious jewels.
CAMPAIGN FILM
CAMPAIGN PRINT
GRAFFABULOUS
GODDESS OF LIGHT
Photographs by Carlijn Jacobs
Film by Masha Vasyukova
Chapter III – Goddess of Light. The third in a 6 part high end jewellery odyssey. Bearing light to the world, the Goddess of Light basks in the glory of Mother Sun. Bringer of brilliance, the embodiment of enlightenment, her jewels dazzle the rocks below and illuminate the heavens above.
CAMPAIGN FILM
CAMPAIGN PRINT
GRAFFABULOUS
THREE GRACES IN PARADISE
Photographs by Carlijn Jacobs
Film by Masha Vasyukova
Chapter IV – Three Graces in Paradise. The fourth in a 6 part high end jewellery odyssey. Running free through the palms, the Three Graces dance to the music of the birds. How divine the sound among the magical flora and fauna of a jewelled paradise found.
CAMPAIGN FILM
CAMPAIGN PRINT
GRAFFABULOUS
Goddess of the Waterfall
Photographs by Carlijn Jacobs
Film by Masha Vasyukova
Chapter V – Goddess of the Waterfall. The fifth in a 6 part high end jewellery odyssey. Flowing over her, thundering through her veins, she carries the full force of the falling waters. Immersed in these precious gifts of nature, each drop becomes a jewel upon her skin.
CAMPAIGN FILM
CAMPAIGN PRINTS
GRAFFABULOUS
Goddess of the Sea
Photographs by Carlijn Jacobs
Film by Masha Vasyukova
Chapter VI – Goddess of the Sea. The finale in a 6 part high end jewellery odyssey. She rose from the ocean and took her throne, her eyes sparkling with waves of diamonds. And when you held her close, you could hear the sea roar in her pulse.
