GRAFF GALAXIA high jewellery
Photographs and film by Mikael Jansson
Styling by Emmanuelle Alt
Inspired by the beauty of the night sky and set within an imagined cosmic green Graff galaxy, the campaign is imbued with a surrealist, dreamlike quality and presents a modern vision of femininity, fusing sensuality with strength. Galaxia conjures a futuristic vision exuding a splendour that is uniquely Graff. The campaign features 1,160 carats of yellow and white diamonds, emeralds, rubies and sapphires.
Cinematic footage of the aurora borealis and green celestial phenomena is displayed on a 180-degree high-definition LED video wall, using revolutionary visual effects technology.
A galaxy in her eyes. A universe in her mind.
GRAFF GREEN LADY
historical video in collaboration with Parallel Studio
Galaxia also signals the return of the iconic Graff Green Lady, first introduced in a print advertising campaign in the early 2000s. The colour green has been synonymous with the house since it was founded by Laurence Graff in London in 1960 and is evident across the brand, from advertising to imagery and boutique design and stationery.
