GUERLAIN
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ROUGE G
Photographs and film by Solve Sunsdbo
A breakthrough campaign filmed in bold sensorial rotation, 3 diverse women wear the brands most iconic red velvet lipstick while modern shadow play, of the essential patterns of a women’s Parisian wardrobe, dance across their faces. Juxtaposed to the classic ‘La Vie en Rose’ by Louis Armstrong.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

Holiday 2021
Photographs and film by Sølve Sundsbø
This season, dare to be bold with the Gold Wish Holiday Collection by Guerlain, brought to life by Guerlain muses Natalia Vodianova and He Cong on the iconic Flight of the Bumblebee soundtrack by Rimsky Korsakov.

Kiss Kiss
Photographs and film by Inez and Vinoodh
Playing with the iconic symbol of a lipstick mark to create a participatory feeling of love and togetherness. A diverse group of characters unites to form a kiss chain, passing the expression of love and friendship down the line. The campaign hits a joyous note of optimism with the suitable soundtrack “Such a night” by Elvis.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION

L’essentiel
Photographs and film by Inez and Vinoodh
Conceptually simple and elegant, the campaign is subtly inspired by the classical motif of the three graces, as well as the world of ballet. The former influence can be felt in the grace of our three strikingly beautiful talents, and the latter in pirouette-like camera work and a delicate piano soundtrack. This sense of elegant roundness can also be recognized in the product itself, which the creative team smartly works into the campaign imagery.

CAMPAIGN FILM

CAMPAIGN PRINT

DIGITAL ANIMATION