Case study — The Style Council | LOUIS VUITTON ICONS & ICONOCLASTS

LOUIS VUITTON ICONS & ICONOCLASTS
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ICONS SERIES
CELEBRATING MONOGRAM ICONS AND ICONOCLASTS

Photographs and films by Steven Meisel

118 years ago, George Vuitton composed the forever iconic LV monogram. That mark transformed global luxury branding in ways that continue to this day. Modern, yet legendary, universal yet personal. For this campaign, six visionary collaborators created limited edition pieces that pushed the limits. And, against sheer white, elegance engaged empowerment. Shot with special emphasis on inundating the social media platforms.

CAMPAIGN FILM

CAMPAIGN PRINT

THE IMAGE MAKERS

Photographs and films:
Rei Kawakubo by CDG Studio
Cindy Sherman by Johnny Dufort
Frank Gehry by Pierre Debusschere
Christian Louboutin by Gordon von Steiner
Karl Lagerfeld by Colin Dodgson
Marc Newson by Michael Avedon

Six notable photographers and directors were challenged to create art starring LV Monogram pieces. The resulting artworks and films generated a new LV ‘upload’ of individual style — which could be customized to all media platforms. Documented limited edition Zines were distributed to editors and the brand’s most influential fans.

DIGITAL ANIMATION

PRESS BOOK