Personifying the energy of the Côte d’Azur, Zendaya brings a playful vibrancy against the backdrop of the renowned E-1027 house, designed by architect Eileen Gray, the epitone of modernism.
Louis Vuitton reveals actress Zendaya as the new House Ambassador, showcasing the iconic Capucines bag in her first campaign with the Maison.
CAMPAIGN FILM
CAMPAIGN PRINT
OUTDOOR MEDIA ACTIVATION
CAPUCINES – PARIS
LIYA KEBEDE AND DAUGHTER RAEE
Photographs and film by Oliver Hadlee Pearch
In the third of a 5 part series, embodying the season’s Capucines bags, model and activist Liya Kebede reveals her love for literary Paris in some of the city’s most picturesque places. From historic bookshops to walks along the Seine, the model and her daughter, Raee, pay homage to one of the Maison’s most iconic bags, whose name is a nod to the street where Louis Vuitton opened its very first store.
CAMPAIGN FILM
CAMPAIGN PRINT
TWIST HANDBAG – NEW YORK
KAIA GERBER
Photographs and film by Mikael Jansson
‘Dancer’ by Gino Soccio sets the iconic campaign tone. From day to night, urban downtown to the roller rink, Kaia embodies the new bold and edgy models of LV TWIST bag.
CAMPAIGN FILM
CAMPAIGN PRINT
CAPUCINES HANDBAG HOLLYWOOD
Liu Yifei
Photographs and film by Mikael Jansson
Chinese actress Liu Yifei brings high drama to the Capucines 2021 handbag campaign to the theme of “Life is not a rehearsal.” Shot on the legendary backlots of Hollywood, Yifei, who is globally known for her lead role in the film Mulan, is found and followed into her actor’s life, where the script is her life, yet her life reads like a movie script. Her co-stars are the new signature styles of Capucines, making multiple digital cuts of changing designs simple yet dramatic, all within a story of the actor living a glamorous, yet rarely seen, film life.
CAMPAIGN FILM
CAMPAIGN PRINT
THE SPIRIT OF TRAVEL
PALM SPRINGS
Starring Alicia Vikander and Michelle Williams
Photographs and Patrick Demarchelier and Gordon Von Steiner
Actresses Michelle Williams and Alicia Vikander star as two travelers whose paths unexpectedly cross in a desert oasis. Set in a stunning John Lautner-designed home, their growing connection reflects the idea: “We are passengers on different roads, part of the same journey,” showing that travel is about the people and experiences we encounter along the way.
Louis Vuitton’s bags & trunks represent both luxury and practicality, fitting perfectly into the story. The campaign reminds us that the true spirit of travel lies not in the destination, but in the connections and moments we share during the journey.
